1. With customers’ continuous pursuit of optimizing experience, low code will be widely used in fields other than application development, such as customer experience design, intelligent workflow automation and so on
2. Multiple experiences built with low code will expand from networks and mobile devices to Internet of things devices, such as new wearable devices
3. Out of the box API and multiple data connections will accelerate the development of super personalization

Beijing, China, February 10, 2022 – mendix, a Siemens business, a global leader in enterprise application development, recently announced seven customer experience trends that will drive enterprise success in 2022. With customers’ continuous pursuit of optimizing experience, more enterprises will turn to low code development in order to improve their flexibility.
In 2022, Mendix executives took into account the continuing impact of COVID-19 and technological trends in the post epidemic era, and these trends have begun to change the way businesses operate and interact with customers.
“Fast growing enterprises are using low code to accelerate their digital transformation and win more customers. In order to achieve this goal, they not only build applications with low code, but also design attractive new customer experiences, optimize business processes through automation, and make full use of the power of data and API to promote innovation,” said Tim srock, CEO of mendix.”

The following is mendix executives’ forecast for 2022:
1. Customer experience has evolved into experience management
Customer experience is no longer a job once and for all. Enterprises must provide multiple cross-channel experiences and use intelligent technology to maintain users’ preferences and environment. Enterprises need to realize that these preferences and situations will continue to change, and create a path that can best meet the development of customers to constantly adapt to these changes.
Nick Ford, chief marketing officer of mendix, said: “the more touchpoints and devices the enterprise ecosystem supports, the more development kits are needed for model development platforms, augmented reality tools and IOT sensors. The model-based development and out of the box integration brought by low code will help developers deliver applications faster and provide a better customer experience.”
2. Super personalization becomes the norm
Today’s customers want applications to adapt to their preferences and usage situations. However, it is very challenging for the application to realize this according to the actual environment that changes at any time, because the application must understand the context, such as the type of work of enterprise employees, equipment in use, customized functions, user credentials and environment. AI assistance is needed to analyze these data and respond appropriately in a timely manner.
In order to quickly and appropriately adapt to the changing environment, enterprises also need continuous feedback and iteration. The more iterations a company generates, the more feedback it receives. These feedback data can be used as valuable training data of machine learning model to realize automatic super personalized experience on a large scale.
Srock said: “in 2022, super personalization will become a competitive differentiation factor. As the world becomes more and more digital, customers want a customized experience that can adapt to their current needs and aspirations. To do this, applications need to leverage AI rather than enforce simple rules.”
3. Augmented reality and virtual reality may usher in spring in new industries
Many industries are giving full play to the advantages of augmented reality and virtual reality in innovative ways. More and more manufacturing enterprises will use 3D models to make prototypes of new products and use AR and VR for quality control inspection. Enterprises and institutions will also create immersive learning experience or use AR to provide simulation test environment for some dangerous types of work.
Ford said: “Business organizations are no longer limited to the physical world. Instead, they can choose between the analog world and the digital world, or combine the two. In 2022, more business leaders will rethink the way the company operates. For example, retailers can provide customers with AR experience and put 3D renderings of furniture in customers’ homes to judge whether the furniture is suitable.”
4. Out of the box API is improving customer experience
Application connectivity requires fast and reliable system integration. In order to ensure the seamless connection of user experience channels, enterprises and institutions must create a well integrated back-end to promote efficient data sharing.
Srock means: “In order to create a consistent experience in different modes and situations, enterprises will increase the use of out of the box APIs, which can easily connect different systems and data sources. Developers can quickly connect core recording systems and meet the actual needs of customers. For example, identify at each point of a customer’s journey and provide an experience related to their environment.”
5. More and more companies will use low code to automate tasks in workflow
Process optimization is driving competitive advantage. However, many enterprises and institutions are still difficult to get rid of the paper process and e-mail approval workflow, which will not only slow down the work progress, but also have a negative impact on employees and customers. What’s more, the data is trapped in the application Island, which further reduces the experience of customers and employees. Looking forward to 2022, more enterprises will seek model driven and user-centered development tools to more easily create applications and automate business processes.
“Every process affects the customer experience, and global supply chain disruption is just one example. When organizations need to be able to adapt to changing markets in real time and on a large scale, insufficient supply and delayed delivery are the manifestations of inefficient back-end processes,” Ford said

6. Enterprises must be able to provide native and progressive network applications
Mobile applications are the main force of the digital economy. Without the correct architecture, it is almost impossible to meet the needs of different environments, equipment and personnel. The choice between native application or progressive network application (PWA) depends on the nature of the application. In 2022, enterprises must be able to build both native applications and PWA at the same time, so as to provide the best customer experience in every mobile scenario.
Ford added: “the need to support both architectures is not just due to the universality of mobile scenarios. Mobile devices are evolving from data receiving devices to data providing devices, especially high-definition cameras on smartphones and various applications that can replace reality.”
7. The user experience will extend to the Internet of things
Wearable devices, sensors, networked intelligent environment… Whether in manufacturing workshops, warehouses or construction sites, multiple experiences are changing the way employees work. Enterprises not only need to be prepared for a large amount of data generated by wearable devices, but also need to consider how to make the information obtained by wearable devices work in synergy with the physical environment, such as using sensors to detect access credentials stored on smart bracelets and watches, or providing navigation in buildings through smart glasses.
Srock indicates: “Combining the physical world with the virtual world is one of the ways to create a new customer experience. In addition, the concept of digital twins that can run intelligently or even autonomously has emerged. Enterprises and institutions need to provide the right data at the right time to obtain relevant insights and take the right actions, so as to create a seamless relationship between the analog world and the digital world Experience. “
With the advent of the new year, Ford added: “Enterprises must be prepared to improve the digital customer experience, which can be done quickly through low code solutions. The epidemic has brought a digital innovation revolution for internal enterprises and external customers who want to obtain barrier free and personalized experience. Enterprises that can respond to these trends quickly and strategically will undoubtedly gain competitive advantage, customer loyalty and net profit, And accurate data that can produce positive business results. “